Lessons From Apple’s Fading Mystique
Corporate communications professor Paul Argenti says a company’s reputation is an asset that should be protected and actively cultivated.
Corporate communications professor Paul Argenti says a company’s reputation is an asset that should be protected and actively cultivated.
The "Buffett Rule" offers politicians a quick and easy way to frame the debate on tax rates for the wealthy. But it only tells part of the story, says professor Richard Sansing.
Burger King’s new menu and marketing campaign missed a chance to cash in on some valuable brand equity, says marketing professor Peter Golder.
Firms innovate for developing countries and then export to the West.
Smartphones and e-commerce have changed the dynamics of bricks-and-mortar retailing. For professor Ron Adner, it’s an object lesson in reacting to innovation.
Marketing professor Praveen Kopalle explains the challenging dynamics of newspaper pay walls.
For the first time in more than 40 years, says professor Vandewalle, Libya has a chance to build a functioning government and economy.
Alva Taylor uncovers the skills firms need to innovate across technological divides.
Constance Helfat examines the impact of dynamic capabilities on firm performance and finds there are advantages to forgoing business as usual.
B. Espen Eckbo examines share price run-ups in merger negotiations and finds that neither side puts much stock into the rumors.
Manuel Adelino finds a new way to measure the effect of credit on home prices and offers new evidence that cheap credit alone was not to blame for the bubble.
Professor Ron Adner says having a great idea is not always enough to succeed.
The European Union is bailing out Greece again. The bigger worry, says Tuck professor Espen Eckbo, is that Italy might be next.
Current Bank of America CEO Brian Moynihan is nothing like his predecessor. That’s a good thing, says Professor Syd Finkelstein.
If last summer's debt-ceiling crisis taught us anything, says professor Richard D’Aveni, it’s that the United States needs a transformational economic strategy. In his new book, Strategic Capitalism, D'Aveni offers one.
Vijay Govindarajan says the locus of innovation is shifting to the developing world.
M. Eric Johnson offers managers a new way of governing employee access to data that allows for both greater flexibility and control.
Punam Anand Keller wants to help you make the right decision for your health.
Scott Neslin examines patient compliance and persistence in pharmaceuticals and finds valuable lessons for marketing and public policy.
Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior.
Professor Vijay Govindarajan posed this question in his blog on the Harvard Business Review website last August and the response was overwhelming.
The lengths online retailers will go to avoid collecting sales taxes is consistent with new research by Leslie Robinson that shows companies can and do avoid taxes not based on income.
M. Eric Johnson, the Benjamin Ames Kimball Professor of the Science of Administration and director of Tuck’s Center for Digital Strategies, says bad software is to blame for information breaches.
More and more companies are using innovation ecosystems to bring better products to market. But Ron Adner, Associate Professor of Business Administration, says all of this collaboration comes at a cost.
The PGA Tour's FedEx Cup has been criticized for its overly complicated points system. But new research by professor Rendleman suggests organizers have it right.
Mortgage renegotiation has done little to stem the tide of preventable home foreclosures in the United States.
Andrew Bernard makes the case that big, productive exporters—not entrepreneurial newcomers—hold the key to U.S. export growth.
Richard Sansing does the math and shows that tax deductions for R&D may only break even for U.S. taxpayers.
The way consumers remember negative events can affect how distant they feel from them and how likely they are to assign blame to those involved.
Judith White says identifying with a strong role model leads to more inspired leadership.
Professors Jonathan Lewellen and Katharina Lewellen take a more nuanced look at corporate cash flow and investment—and find a strong correlation.
Markets may hate uncertainty, but traditional earnings volatility measurements, which allow investors get a better handle on risk, aren’t helping to clear things up.
In July, the federal government pushed through an unprecedented package of reforms to prevent another financial crisis. But will they work?
Kopalle specializes in the study of pricing strategy, particularly new-product pricing and development.
Espen Eckbo finds that, contrary to assumptions and biases, putting bankrupt companies on the auction block is more efficient than Chapter 11.
Punam Anand Keller uses social marketing research to devise a better—and less costly—way to persuade people to save for retirement.