Alumni Stories

marketing

How to Shake Up an Industry, with Tomo Cofounder Carey Schwaber Armstrong T’10

Carey Schwaber Armstrong T’10, cofounder of Tomo, is working to transform the homebuyer experience.

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The Beauty of Inclusion: Meet L’Oréal’s Tara Pyle T’12

For Tara Pyle T’12, a senior vice president at L’Oréal, keeping customers loyal to the world’s largest beauty company starts with making room for diverse perspectives.

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Becoming a Marketing Chameleon: Meet Felipe Burgaz T’91

Over the past 30 years, Felipe Burgaz T’91, senior director of marketing for Uber Latin America, has mastered the art and science of reaching customers across borders, industries, and cultures.  

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How to Be a Successful Product Marketer with Meta’s Federico Queirolo T’14

Federico Queirolo T’14, product and go-to-market leader at Meta, shares his experiences and tips for successful product marketing.

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Shaping the Future of Beer, and Beyond: Meet Heineken’s Eric Markus T'12

An interview with Eric Markus T'12, marketing director of Global Commerce at The HEINEKEN Company.

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Marketing Strategies Designed to Fit Every Shopper: Meet Marketing Leader Karilyn Anderson T’14

Brooks Brothers and Eddie Bauer might be some of the oldest retailers in the country with strong legacies, but Karilyn Anderson T’14 is using her digital expertise to bring them into the future.

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A Supplement Brand with a Transparent Approach: Meet Ritual CMO Federico Troiani T’04

Ritual CMO Federico Troiani T’04 discovered the wellness space after a stint with General Mills, working with Pillsbury, Lucky Charms and other top brands.

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Using Generative AI for Personalization: Meet Marketing Leader Heather Cole T’03

As a psychology undergrad with a fascination with human behavior, Heather Cole T’03 arrived at Tuck wanting a well-rounded, fundamental experience that would teach her the business side of marketing.

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Focus on Your Hero Products: Meet Marketing Leader Grace Chan Markus T’12

Grace Chan Markus T’12 is the senior director of go-to-market strategy and brand activation for the EMEA region at Tommy Hilfiger, one of the iconic lifestyle brands owned by PVH Corp.

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Nostalgia and Meeting Customers Where They Are: Meet NESN CMO Ahmed Darwish T’14

As the CMO for NESN, Ahmed Darwish T’14 has perhaps the most enviable job for fans of New England sports teams.

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Story & Strategy: Meet Dunkin’ CMO Jill Nelson T’16

CMO Jill Nelson T’16 says she always aspired to work for a consumer brand with a product she could see, touch, and, in the case of Dunkin’, taste.

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Story & Strategy: Meet Levi Strauss CMO Kenny Mitchell D’97, T’04

Kenny Mitchell D’97, T’04 was recently named CMO of Levi Strauss, an exciting new challenge for a marketing leader who has managed several esteemed brands—from PepsiCo to Nascar to McDonald’s, and most recently, Snapchat.

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Story & Strategy: Meet TikTok CMO Kate Jhaveri T’03

Building strong, vibrant, and supportive communities like the one she joined at Tuck has been a central theme throughout Kate Jhaveri’s decorated career.

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Toast Inc.’s Kelly Sennatt Esten T’12 Is at Home in the Coronavirus Storm

Kelly Sennatt Esten D’05, T’12 had just overseen the launch of a new line of point-of-service products for restaurants when the COVID-19 pandemic brought that industry to a shuddering stop.

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CMO Deirdre Findlay T’00 Is Disrupting Traditional Marketing

CMO Deirdre Findlay T’00 Is Disrupting Traditional Marketing

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Kiran Smith

Former Arnold Worldwide CEO Kiran Smith T’00 brings the collaborative mindset and creative energy she fostered at Tuck to the advertising business.

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