Tuck Marketing Symposium

“Marketing Through a Social Lens”
Friday, October 27, 2023 | 9 a.m. – 2 p.m.
Shapiro Classroom
Tuck School of Business

Register for the symposium

 

On behalf of the Tuck School of Business at Dartmouth, the marketing faculty, Marketing Club, we welcome you to Tuck’s 9th annual Marketing Symposium. This year, the symposium will be held in-person.

This year’s event has an amazing line-up of speaker with leaders from Bombas, Boston Beer Company, King Arthur, Meta, Odele Beauty, P&G, UNFI, and more! The speaker sessions will focus on food and beverage marketing, evolution of the digital space, and sustainability.

Our goal is to educate current Tuck students and event attendees about the breadth of career opportunities in marketing, how relevant principles can be applied in other roles, and what customer engagement looks like across a variety of methods and industries.

Agenda

All sessions will be held in Shapiro Classroom in Tuck Hall. View Campus Map >

9:30–10:00 a.m.
CHECK-IN AND BREAKFAST

10:00–10:45 a.m.
MARKETING IN THE FOOD SECTOR PANEL

Bill Tine, Chief Marketing Officer at King Arthur
Amanda Helming, former Chief Marketing Officer at UNFI

11:00–11:45 a.m.
DIGITAL MARKETING CONVERSATION

Kimberly Francis, Chief Growth Officer at Odele Beauty
Federico Queirolo, Lead, Product and Go-to-Market at Meta

11:45 a.m. – 12:00 p.m.
LUNCH BREAK

Sponsored by Byrne

12:00–12:45 p.m.
KATE HUYETT D’05

Chief Marketing Officer at Bombas

1:00–1:45 p.m.
DAY IN THE LIFE OF A MARKETER

Sarah Boole, former Senior Brand Manager, Truly Hard Seltzer, Boston Beer Company
Madeline Henderson, Senior Brand Manager, Gillette, P&G
Claire Laudone, Marketing Lead, Pfizer

2023 Conference Co-Chairs

Eliza Ball T’24
Tatum Bradley T’24
Amanda Buontempo T’24
Jennifer D’Agostino T’24
Cordelia Prouvost T’24