kevin.l.keller@tuck.dartmouth.edu
603-646-0393
http://faculty.tuck.dartmouth.edu/kevin-lane-keller/
PhD, Duke University, 1986; MSIA, Carnegie Mellon University, 1980; AB, Cornell University, 1978
Marketing management, branding, brand equity, and brand management; integrated marketing communications and advertising
Strategic Brand Management
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. With over 120 published papers, he is also one of the most heavily cited of all marketing academics. His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler and Alex Chernev of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 16th edition.
Academic positions
Nonacademic positions
Editorial positions
Special Guest Editor: International Journal of Research in Marketing Special Issue on “Branding in a Digitally-Empowering World” (2016) and Journal of the Academy of Marketing Science, Special Issue on “Brand and Innovation Interdependency” (2015)
Area Editor: Journal of Consumer Research (2018-2021)
2021 Amity Gold Medal for Contribution to the Global Branding Fraternity
2020 “Paper of the Year” in Sports Marketing for “Understanding Sponsorship: A Consumer-Centric View of Sponsorship Effects,” American Marketing Association (AMA) SportsSIG
2019 Blair Award for Marketing Accountability (with Roger Sinclair) from the Marketing Accountability Standards Board (MASB)
2010 Outstanding Author Contribution Award for "Building a Strong Business-to-Business Brand" published in Advances in Business Marketing and Purchasing as part of the Literati Network Awards for Excellence 2010.
2009 Twenty-Five Year Consortium Fellow Research Excellence Award from American Marketing Association Foundation, 2009
Two articles, "Consumer Evaluations of Brand Extensions" and "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity" named by INFORMS Society for Marketing Science in March 2007 to its list of Top 20 marketing science papers written in the past 25 years that have most affected the practice of marketing science.
2005 ZIBS Distinguished Theory Award (from Zyman Institute of Brand Science (ZIBS) at Emory University's Goizueta Business School)
2003 Sheth Foundation/Journal of Marketing Award recognizing articles published in the Journal of Marketing that have made lasting contributions to the discipline of marketing
Best Paper Award, “Brand Familiarity and the Onset of Advertising Wearout,” International Research Seminar on Marketing Communications and Consumer Behavior, The La Londe Seminar, France, 2001
Finalist, 1997 William F. O’Dell Award for Journal of Marketing Research
Paul J. Rizzo Faculty Fellow for 1995-97
Fletcher Jones Faculty Scholar for 1992-93
Outstanding Reviewer Award for Journal of Marketing Research for 1991-92
1994 Harold H. Maynard award for Journal of Marketing article in 1993 making the most significant contribution to marketing theory and thought
James and Doris McNamara Faculty Fellow for 1989-90
Runner-up, Marketing Science Institute Research Competition on Brand Equity (November 1989)
Finalist, Best Paper in Journal of Consumer Research Award for 1986-1988
American Marketing Association Doctoral Consortium: Fellow 1984; Faculty 1988-1991, 1996, 1998, 2002-2005, 2007-2010, 2013-2014, 2017
Dissertation Awards: American Marketing Association (Honorable Mention, August 1986), American Psychological Association Division 23 (First Place, August 1986), Association for Consumer Research (Honorable Mention, October 1986), Marketing Science Institute (First Place, August 1984)