Marketing Strategies Designed to Fit Every Shopper: Meet Marketing Leader Karilyn Anderson T’14

Brooks Brothers and Eddie Bauer might be some of the oldest retailers in the country with strong legacies, but Karilyn Anderson T’14 is using her digital expertise to bring them into the future.

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A Supplement Brand with a Transparent Approach: Meet Ritual CMO Federico Troiani T’04

Ritual CMO Federico Troiani T’04 discovered the wellness space after a stint with General Mills, working with Pillsbury, Lucky Charms and other top brands.

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Using Generative AI for Personalization: Meet Marketing Leader Heather Cole T’03

As a psychology undergrad with a fascination with human behavior, Heather Cole T’03 arrived at Tuck wanting a well-rounded, fundamental experience that would teach her the business side of marketing.

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Focus on Your Hero Products: Meet Marketing Leader Grace Chan Markus T’12

Grace Chan Markus T’12 is the senior director of go-to-market strategy and brand activation for the EMEA region at Tommy Hilfiger, one of the iconic lifestyle brands owned by PVH Corp.

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Nostalgia and Meeting Customers Where They Are: Meet NESN CMO Ahmed Darwish T’14

As the CMO for NESN, Ahmed Darwish T’14 has perhaps the most enviable job for fans of New England sports teams.

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Driving Innovation in Health Care: Meet Jeff Woods T’05

Health care in the U.S. is a $4 trillion industry. Jeff Woods D’97, GR’98, MED’98, T’05 believes private sector innovation will make it more efficient and effective. 

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Story & Strategy: Meet Dunkin’ CMO Jill Nelson T’16

CMO Jill Nelson T’16 says she always aspired to work for a consumer brand with a product she could see, touch, and, in the case of Dunkin’, taste.

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Story & Strategy: Meet Levi Strauss CMO Kenny Mitchell D’97, T’04

Kenny Mitchell D’97, T’04 was recently named CMO of Levi Strauss, an exciting new challenge for a marketing leader who has managed several esteemed brands—from PepsiCo to Nascar to McDonald’s, and most recently, Snapchat.

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Story & Strategy: Meet TikTok CMO Kate Jhaveri T’03

Building strong, vibrant, and supportive communities like the one she joined at Tuck has been a central theme throughout Kate Jhaveri’s decorated career.

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Owning Her Career Path: Meet Lucile Chung T’08

YouTube Chief of Staff/Product Operations Lucile Chung T’08 has leveraged her curiosity and zeal for problem-solving to build a successful career in tech. 

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Less Waste, Longer Use: Meet Nike’s Peggy Reid T’98

Through profitable reuse and recycling programs like Nike Grind, Circular Economy Director Peggy Reid T’98 is helping eliminate waste and creating a longer life for Nike’s products. 

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Closing the Financing Gap for Local Businesses: Meet Honeycomb Cofounder George Cook T’17

Honeycomb Credit works specifically with small businesses and allows consumers, nonprofits, and other organizations to loan small amounts of cash to a particular venture.

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The Uber for Customer Support: Meet Chatdesk Cofounder Andrew Olaleye T’13

Contacting customer service feels like a chore to most consumers. But Chatdesk cofounder Andrew Olaleye T’13 says the exchange doesn’t need to feel dreadful.

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Addressing the Opioid Crisis through the Power of Community: Meet Steve Kelly T’18

As cofounder of Boston-based Better Life Partners, Steve Kelly T’18 is focused on providing same-day treatment for opioid use disorder by tapping into a network of community organizations.

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Making the Most of Time at the Laundromat: Meet Courtney Bragg T’18

For Courtney Bragg T’18, founder of Fabric Health, the key to helping the millions of low-income people across the country started in an unlikely place—the laundromat.

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Building Solutions for the Childcare Crisis: Meet Shefali Shah T’09

Upfront cofounder Shefali Shah T’09 has long wanted to be a part of the solution for one of the country’s most pressing problems: increasing high-quality affordable childcare for all.

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