Ximena Garcia-Rada

Ximena Garcia-Rada is an Associate Professor of Business Administration in the marketing group at the Tuck School of Business at Dartmouth. Her research examines consumer behavior and well-being with an emphasis on close, personal relationships. She uses a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners. Her work has been published in leading academic journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science and featured in several national and international publications, including the Wall Street Journal, CNBC, Fox News, Forbes, and Harvard Business Review.

Ximena earned a Doctorate in Business Administration (Marketing) from Harvard University, a Master of Business Administration (MBA) from INCAE Business School, and a Bachelor of Business Administration from Universidad de Lima, Peru. Before joining Tuck, Ximena was an Assistant Professor of Marketing at Texas A&M University.