Faculty Directory

Tami Kim

Associate Professor of Business Administration

Areas of Expertise

Customer experience (CX), digital marketing, DEI, social norms, social perception




DBA, Harvard Business School; AB, Harvard College


Tami Kim joined Tuck in the 2024–25 academic year and is a member of the marketing research group. She previously served as an assistant professor of business administration at the University of Virginia’s Darden School of Business, where she taught the marketing core course and a digital marketing elective for the full-time MBA program. Her expertise is in identifying behavioral insights to improve the customer experience (CX), including a focus on user experiences on digital platforms and diversity, equity and inclusion (DEI). Her work has been published in leading academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science, and she has written for outlets such as the Harvard Business Review, New York Times, and Wall Street Journal. At Harvard Business School, Kim received the Wyss Award for Excellence in Doctoral Research and the HBS Dean’s Award. In 2023, she was named to Poets & Quants’ annual 40-under-40 list of the 40 best business-school professors under the age of 40.