Faculty Directory

Sharmistha Sikdar

Assistant Professor of Business Administration

Email

sharmistha.sikdar@tuck.dartmouth.edu

Phone

603-646-0386

Personal Website

http://faculty.tuck.dartmouth.edu/sharmistha-sikdar/

Degree

PhD, Cornell University, 2019; MS, Indian Statistical Institute, Kolkata, 2002; BS, Scottish Church College, Calcutta University, 2000

Areas of Expertise

Marketing, Statistical Modeling, Statistical Machine Learning, Predictive Analytics

Courses

Marketing Core, Thayer MEM Marketing

Bio

Sharmistha Sikdar’s research interests lie in the development and application of statistical models and machine learning tools to examine empirical problems in marketing. Some of the applications of her research methods include predicting customers’ multichannel engagement and purchase behavior, and competitive price dynamics on e-commerce platforms. Sharmistha has a PhD in Marketing from Cornell University. She has a Master’s degree in quantitative Economics from Indian Statistical Institute, Calcutta and a Bachelors’ degree in Economics with honors from Calcutta University. Prior to joining academia, Sharmistha spent more than eight years in the analytics/data science industry specializing in banking and customer analytics. She has worked for the analytics centers for companies such as General Electric, Citibank, and Infosys ltd. She is also a co-inventor of a patented customer analytics solution for enterprises.

Current Research Topics

  • Multivariate Modeling Problems, Ecommerce, Customer Relationship Management, Customer Analytics, Multichannel Marketing, Statistical Modeling, Machine Learning, Markov Models, Bayesian Methods

Professional Activities

Academic positions

  • Assistant Professor, Tuck School of Business, 2019–present
  • Instructor, Cornell Dyson School of Applied Economics & Management 2019
  • Instructor, Cornell Johnson Graduate School of Management 2016, 2017
  • Visiting Faculty, Ramaiah Institute of Management Studies, 2012–13
  • Visiting Faculty, LAQSH Job Skills Academy, 2012–13

 

Non-academic positions

  • Practice Lead, Knowledge Services, Infosys, 2009–10
  • Manager, Advanced Analytical Solutions, Global Decision Management, Citigroup, 2006–09
  • Senior Business Analyst, GE Capital, 2005–06
  • Assistant Manager, GE Capital, 2002–05

Awards

  • Super Stars Team Award from Citigroup Global Decision Management, 2007
  • Super Stars Team Award from Citigroup Global Decision Management, 2006
  • “Build, Lead, Imagine & Solve” Award from GE Consumer Finance, North America, 2005
  • Imagination Breakthrough Award from GE Consumer Finance, North America, 2005
  • Partnership Award from GE Consumer Finance, North America, 2005
  • Customer Award from GE Consumer Finance, North America, 2004
  • Customer Award from GE Consumer Finance, North America, 2003

Working Papers

  • With V. Kadiyali and G. Hooker, “Price Dynamics on Amazon Marketplace: A Multivariate Random Forest Variable Selection Approach”
  • With G. Hooker, "A Hidden Semi-Markov Model of Multi-channel Customer Engagement Dynamics”
  • With G. Hooker and V. Kadiyali, "Variable Importance Measures for Variable Selection and Statistical Inference in Multivariate Random Forests”