Bio
Lauren S. Grewal is an assistant professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.
Current Research Topics
- Identity-based consumption
- Digital and social media marketing
- Consumer well-being
Professional Activities
Academic positions
- Assistant Professor, Tuck School of Business, 2018–present
- Instructor, University of Pittsburgh, 2016–17
Editorial positions
Ad-Hoc Reviewer
- Journal of Consumer Research
- Reviewer, August 2018–present
- Trainee Reviewer, August 2016–July 2018
- Journal of Marketing, September 2018–present
- Journal of the Academy of Marketing Science, April 2020–present
- Journal of Consumer Psychology, May 2019–present
- International Journal of Research in Marketing, January 2019–present
- Journal of Public Policy and Marketing, September 2016–present
Awards
- Invited Marketing Strategy Consortium Fellow, 2020
- John A. Howard AMA Doctoral Dissertation Award Honorable Mention, 2018
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
- Ben L. Fryrear Competitive Student Fellowship for 5th Year Funding, 2017-2018
- MSI Research Grant for $4,000, 2017
- Robert Perloff Doctoral Student Award, 2017
- MSI Alden G. Clayton Dissertation Proposal Honorable Mention, 2016
- MA CBSIG Rising Star Award, 2016-2017
- University of Pittsburgh Honors College: Student Honoree, 2015
- Women in Marketing Leadership Conference – invited participant, 2015
- Qualtrics Behavioral Research Grant, 2015
- Sheth Fund Recipient, 2015, 2016, 2017
- Roger S. Albrandt Sr. Fellowship Award, 2013 – 2017
- Small Dean's Research Grants, University of Pittsburgh, 2013, 2014, 2015, 2016, 2017
- Research Circle on Democracy and Cultural Pluralism Grant, Brandeis University, 2013
Working Papers
- With C. Lamberton, “You are What (and How, and with Whom) You Eat: Effects of Food Identity”
- With E. Wu and K. Cutright, “Grateful for What God Gave Me: How God Salience Affects the Desire for Self-Improvement Products.”
- With F. Ordenes, D. Grewal, and P. Sarantopoulos, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.”
- With R. Schroll and D. Grewal, “Bored Out of Your (Human) Mind: When and Why Boredom Decreases Prosocial Behavior.”
- With A. Stephen and Y. Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.”
- With P. Liu and E. Baskin, “Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation.”
Selected Publications
- With G. Appel, R. Hadid, and A. T. Stephen, “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 2020
- With A. T. Stephen, “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 2019
- With A. T. Stephen and N. V. Coleman, "When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest," Journal of Marketing Research, 2019
- With J. Hmurovic, C. Lamberton, and R. Walker Reczek, "The Self-Perception Connection: Why Consumers Devalue Unattractive Produce," Journal of Marketing, 2019
- With A.H. Gutchess, R. Sokal, J.A. Coleman, G. Gotthilf, and N. Rosa, “Age Differences in Self-Referencing: Evidence for Common and Distinct Encoding Strategies,” Brain Research, 2015