Faculty Directory

Lauren Grewal

Associate Professor of Business Administration; Paul E. Raether T’73 Faculty Fellow

Areas of Expertise

Marketing, consumer behavior, digital and social media marketing


Digital and Social Media Marketing (Graduate)
Diversity in Digital Excellence Program (Executive Education)
Principles of Marketing (Undergraduate)


PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013


Lauren S. Grewal is an associate professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.