Faculty Directory

Jon W. Kerbs

Visiting Senior Lecturer

Areas of Expertise

Marketing management, brand strategy, integrated marketing communications


Marketing Core


MBA, Indiana University, 1987; BS, U.S. Military Academy, 1978


Jon Kerbs is a senior lecturer in marketing and the assistant marketing department chair at the Carroll School of Management, Boston College. He currently teaches the core marketing course in both the undergraduate and MBA programs. In addition to his teaching experience, Jon spent over 25 years in industry and held senior leadership positions in the packaged goods, retail, higher education, and learning technology sectors. His career spanned assignments from Procter & Gamble and LensCrafters to entrepreneurial start-ups. Jon has extensive background in brand strategy, advertising, strategic positioning, business development, paid digital marketing, social media, public relations, pricing, and product development. He is also a U.S. Army veteran.