Bryan Bollinger
Professor of Marketing
Areas of Expertise
Causal inference, energy and environment, digital marketing/advertising, pricing, industrial organization
Courses
Customer Analytics, Sustainability and Marketing
Professor of Marketing
Causal inference, energy and environment, digital marketing/advertising, pricing, industrial organization
Customer Analytics, Sustainability and Marketing
PhD, Stanford Graduate School of Business, 2011; MA, Stanford University, 2010; AB/BE, Dartmouth College, 2003
Before joining Tuck, Bryan Bollinger was a professor of marketing at the NYU Stern School of Business, where he served as the academic director of doctoral studies. His interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions and the interdependent reactions by consumers and firms. Examples include drivers of solar adoption and pricing, the role of home-automation and dynamic pricing on demand response, and response to information. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency, and others. His work has been published in all of the leading journals in marketing, as well as in journals in other disciplines, including Nature, PNAS, AEJ: Economic Policy, and the RAND Journal of Economics. Bollinger serves on the editorial review boards at the Journal of Marketing Research, Quantitative Marketing and Economics, Marketing Science, and Journal of Consumer Research. His research has been highlighted in news outlets such as the Economist, NPR, the New York Times, and the Harvard Business Review.