Community Is the New Competitive Edge for Sports Marketing
Quotes Leela Srinivasan T’06, CEO of Parity, on the influence that brand partnerships with female athletes can have on communities.
Quotes Leela Srinivasan T’06, CEO of Parity, on the influence that brand partnerships with female athletes can have on communities.
Features research coauthored by Adam Kleinbaum on how leaders can strengthen workplace inclusion by intentionally reshaping informal social networks.
Vijay Govindarajan coauthors an article on retro-innovation and the value it brings companies.
Quotes Jill Nelson T’16, CMO of Dunkin’, on the brand’s ’90s sitcom inspired Super Bowl ad.
Mark DesJardine authors an article on how investors may respond to a company’s strategic pivot.
Vijay Govindarajan and Kinya Seto T’96, CEO of Lixil, coauthor an article on how innovations designed for users with accessibility needs can be expanded for mainstream value.
Features Kenny Mitchell D’97, T’04, global CMO of Levi Strauss & Co, as he discusses the brand’s ad during Super Bowl LX.
Quotes Roger McNamee T’82, managing director of Elevation Partners, on the increased investments in AI.
Quotes Kevin Demoff D’99, T’06, president of the Los Angeles Rams, on the team participating in the first NFL game to be hosted in Australia, set for 2026.
Quotes Meera Bhatia T’04, COO and president of Fabletics, in an article highlighting the importance of supporting women in the workplace.
Katharina Lewellen and Gordon Phillips coauthor an article examining the governance of nonprofit hospitals.
Features insights from Davin Chor on how recent U.S. tariffs have led to a reduced reliance on China and shifted trade toward other U.S. trading partners, including Vietnam, Mexico, and Taiwan.
Quotes Paul Argenti on Target’s response to the presence of U.S. Immigration and Customs Enforcement in its home state of Minnesota.
Features insights from Paul Argenti on how leaders should decide whether to speak out during political and social crises.
Features research by Davin Chor on how Trump’s tariffs on China are intended to reduce U.S. reliance on Chinese supply chains.
Bryan Bollinger coauthors an article examining the effects of tariffs on clean energy industries.
Vijay Govindarajan coauthors an article exploring how businesses can look to nature for innovation inspiration.
Quotes Kenny Mitchell D’97, T’04, global CMO of Levi Strauss & Co, on how Levi’s is advertising during Super Bowl LX.
Quotes Rick Cardenas T’98, CEO of Darden Restaurants, on consumer spending at Darden chains in the current economy.
Highlights Meera Bhatia T’04, president and COO of Fabletics, and the brand’s efforts to convert its retail shoppers to its VIP program.
Quotes Joe Hall on how AI may impact managerial roles for Tuck students and how the school is preparing them to work with this technology.
Davin Chor coauthors an article analyzing how U.S. trade patterns have shifted in response to a changing global trade policy landscape.
Features insights from Alan Leventhal T’76, former U.S. ambassador to Denmark, on how the U.S. can meet its national security goals by maintaining or expanding its agreement with Denmark.
Features insights from Scott D. Anthony D’96 on concerns regarding limited guardrails and liability for AI.
Highlights Leela Srinivasan T’06, CEO of Parity, and the organization’s new app—a centralized communications hub for athletes.
Features insights from Emily Blanchard on the trade relationship between the U.S. and Europe and the potential impact of Trump’s threatened tariffs on Denmark.
Features insights from Meera Bhatia T’04, president and COO of Fabletics, on consumer impatience and how retailers can use AI to deliver faster, more personalized experiences.
Meera Bhatia T’04, president and COO of Fabletics, discusses the athleisure industry as well as Fabletics’ investments to improve the customer experience both in person and online.
Features Scott D. Anthony D’96 and a recurring theme in his new book Epic Disruptions: many innovators were over 50 when they made their innovations, highlighting factors such as crystallized intelligence and the time required for disruptions.
Highlights Kevin Demoff D’99, T’06, president of the Los Angeles Rams, and the team’s return to LA ten years ago.
Mark Desjardine authors an article examining Warner Bros. Discovery’s board as it receives bids from Netflix and Paramount.
Mentions Fusion Strategy, coauthored by Vijay Govindarajan, which examines how John Deere applied a Silicon Valley–style digital platform strategy to its traditional manufacturing business.
Quotes Paul Argenti on a Hilton hotel franchisee’s decision to cancel reservations for Department of Homeland Security agents.
Quotes Ken French on the growing prediction market industry, where people can make bets on real world events.
Quotes Rick Cardenas T’98, CEO of Darden Restaurants, on the company’s decision to test smaller portion sizes at Olive Garden as the percentage of Americans taking a GLP-1 drug increases.
Quotes Punam Anand Keller on the American Dental Association Seal of Acceptance on dental products and how it affects consumer behavior.