T’25s helped nearly 50 business clients—from local nonprofits to a leading robot designer and manufacturer—address a unique business challenge.
Read MoreT’25s assembled 59 discrete FYP teams this past spring. Eleven pursued entrepreneurial First-Year Projects (eFYPs) and 48 were completed for business clients, representing a range of industries and geographies. Among them were local nonprofits, an alumni-founded startup, and a UK-based designer and manufacturer of AI-powered humanoid robots.
Here’s a closer look at three FYPs from the 2024 academic year.
Ukrainian Catholic University (UCU) hopes to launch a pilot program to assist with the transition back into civilian life.
Read MoreWith hundreds of thousands more Ukrainians expected to join the veteran community in the coming years, providing them with support and training as they eventually transition back into civilian life will be critical. Following their partnership with a Tuck FYP team this past spring, Ukrainian Catholic University (UCU) hopes to launch a pilot program to assist in this important aspect of post-war recovery.
For Will Seex T’24 and his FYP teammates, the motivation to work with UCU on the project was bigger than business.
The Tuck FYP team identified new growth opportunities for their approach to circular sanitation.
Read MoreWasted* currently deploys its ecosystem by renting portable toilets in the greater Burlington, VT area. According to FYP team member Carolyn DeFalco T’24, portable toilets capture between one and two percent of waste in the country, largely at construction sites.
“Our team was looking at the other 98 to 99 percent of waste that is produced and thinking about how they can deploy their expertise and scale the company’s impact,” says DeFalco.
The project involved strategizing how to increase market share with dedicated male runners.
Read MoreLeading one of those teams was Renna Traboulsi T’24 who hoped to use the FYP as an opportunity to explore her interest in the fitness retail space. After researching several companies, Traboulsi saw Brooks Running as an ideal fit.
The Tuck FYP team developed a digital marketing plan they could use to grow awareness of their brand.
Read MoreFor gritty, Northeastern surfers who passionately seek out cold coastal water in the dead of winter when the region’s best waves can be found, choosing a surfboard is a deliberate and personal decision.
Based in Portland, Maine, Blueprint Surf Company is preparing to enter the market with its 3-D printed boards that are both durable and sustainably made using recycled plastics and bio-based resin. This past spring, they partnered with a Tuck FYP team to assist them with customer discovery and market research as well as a digital marketing plan they could use to grow awareness of their brand.
Students explored challenges impacting the prison industry, wind turbine manufacturing, technical carbon removals, and more.
Read MoreThe team of Tuckies was asked to help the organization identify the most effective ways of engaging with their customers (match goers) to improve customer experience as well as the overall brand sentiment within the next calendar year.
Seeking guidance on whether to expand their online education offerings, ICP looked to the expertise of its Tuck FYP team.
Read MoreDuring the course of this FYP project, it was clear to chief operating officer Kate Duff D’02 that the students’ work would be extremely helpful to ICP. “They were very professional and productive,” she says. “Every meeting was structured and they served as true consultants for us, framing the problem, distilling the right questions, and delivering a useful report with competitor benchmarks and recommendations.”
Students worked with the trucking start-up to determine which ports the company should expand to next.
Read MoreJust as Uber revolutionized the taxicab business by connecting passengers with independent drivers, NEXT is a startup doing something similar for the freight and drayage (trucking) industry.
“I knew, going to Tuck, that I wanted to pivot to more of a strategy-focused role,” Matt Ginsberg T’21 says. “Taking my previous skillset and applying it to this strategic question was something I had really been looking forward to.”
To analyze whether a new automated ad platform had a viable market, The Washington Post turned to a group of Tuck students completing their FYP.
Read MoreAs the organizer of the FYP, Annesha Bhattacharya T’22 had the opportunity to staff the team. She gathered classmates who, like her, had the relevant technical background but were new to the advertising technology space.
For their First-Year Project, students worked with Irving Oil to learn how the company can adapt to accommodate electric vehicle disruption.
Read MoreFive first-year Tuck students were asked to consider the question of how Irving Oil can best position itself to be a market leader in the implementation of electrical vehicle (EV) charging stations at retail sites.
For their First-Year Project, five Tuck students worked with the Normandy Institute to cultivate a vision for the future.
Read MoreFive first-year students traveled to The Normandy Institute in France over their spring break. They met with Dorothea de La Houssaye, the founder and director of the Normandy Institute, and discussed the organization’s goals: To provide an institute that helps shape our understanding of strategic alliances, history, and complex global issues through the lens of the Normandy landings.
Zippity Cars provides a subscription car-care service at one’s place of work.
Read MoreRuss Walker and Edward Warren founded Zippity, a convenient car care startup, while in their first year at Tuck. The company's earliest steps were the focus of the duo's eFYP that spring. Other first-year students joined in the effort.
The Himalayan Cataract Project works to eradicate preventable and curable blindness.
Read MoreTuck students traveled to Nepal to work with the Himalayan Cataract Project. HCP is an organization curing preventable blindness in some of the poorest and remotest corners of the earth.
“The Tuck team’s analysis and command of facts, their intuitive understanding of the consumer, and their ability to develop actionable, strategic recommendations were fantastic,” says Georgina Wright, senior strategy lead at the company.
Read MoreThe project brief was to examine the women’s market in the U.S. and globally and think about how to continually deepen Under Armour’s presence and engagement with female consumers in the team sports space.
Lime Italy looked to Tuck for help developing a measurement framework that would define and assess the impact of its partnerships.
Read MoreFor their First-Year Project, five Tuck students traveled to Rome to develop a partnership strategy for a burgeoning urban mobility company.
A member of this FYP team helped source the project with Allbirds. Self-sourcing allowed them to choose their project and their Tuck team.
Read MoreIn addition to meeting with Allbirds' marketing, e-commerce, retail, experiential and customer service teams, the group toured an Allbirds store, led by Alex Jenny T'16, associate director of sourcing and ops strategy at Allbirds.
This project revolved around the principle of reducing consumption and helping Patagonia minimize its environmental footprint.
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