Faculty Directory

Punam Anand Keller

Charles Henry Jones Third Century Professor of Management; Faculty Director, Center for Business, Government, & Society





Personal Website



PhD, Northwestern University, 1984; MBA, Jamnalal Bajaj Institute of Management Studies, 1979; BA, Bombay University, 1977

Areas of Expertise

Marketing health, wealth, and the arts


Punam Anand Keller is an expert in marketing health, wealth, and the arts. Her current research—supported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Education—focuses on designing and implementing consumer communication programs. She teaches the Social Marketing elective.

Current Research Topics

  • Application of social marketing principles and behavioral theory to consumer and employee wellness programs.

Professional Activities

Academic positions

  • Charles Henry Jones Third Century Professor of Management, June 2002–present
  • Faculty Director, Center for Business, Government & Society, July 2021-present
  • Member, Cancer Control Research Program, Norris Cotton Cancer Center, Lebanon, NH, June 2002–present
  • Senior Associate Dean for Advancement and Tuck-Dartmouth Programs, August 2021–June 2022
  • Senior Associate Dean of Innovation and Growth, July 2020–August 2021
  • Deputy Dean, July 2018–June 2020
  • Associate Dean for Innovation and Growth, July 2015–July 2018
  • Professor, Tuck School, Dartmouth College, Adjunct Faculty, Dartmouth-Hitchcock Medical Center, July 1998–May 2004
  • Visiting Associate Professor, Duke University, Adjunct Faculty, Duke Medical Center, May 1997–June 1998
  • Associate Professor, University of North Carolina, July 1995–April 1997
  • Visiting Associate Professor, Stanford University, July 1993–June 1995
  • Assistant/Associate Professor, Columbia University, September 1987–June 1995
  • Assistant Professor, New York University, September 1983–August 1987

Nonacademic positions

  • Doctoral Consortium Faculty 1986, 1990, 1996, 2004, 2005, 2006, 2008, 2010-15
  • Program Committee, Association for Consumer Research Conference, 1991, 1994, 1997, 2007
  • Member ACR/TCR Advisory Committee, 2005–10
  • Co-Chairperson, Association for Consumer Research Conference, 2002
  • Co-Chairperson, Transformative Consumer Research Conference, 2007
  • President-Elect, Association for Consumer Research, January 2007
  • Member, Board of Academic Trustees, Marketing Science Institute, 2006–present
  • President, Association for Consumer Research, 2008
  • Health Communication Advisor, Center for Disease Control, 2009–present
  • Co-Chairperson, Advertising and Consumer Psychology Conference, 2009
  • Co-Chairperson, Advisory Board Member, CDC Annual Health Marketing Conference, 2010

Editorial positions

  • Area Editor, Journal of Consumer Psychology, 2015–present
  • Area Editor, Journal of Consumer Research, 1999–2003
  • Review Board, Journal of Marketing Research, 1999–present
  • Review Board, Journal of Public Policy and Marketing, 2008–present
  • Review Board, Social Marketing Quarterly, 2014–present
  • Review Board, Journal of Marketing, 2015–present
  • Review Board, Journal of Consumer Research, 1994–2014
  • Review Board, Journal of Consumer Psychology, 2002–07
  • Review Board, Marketing Letters, 1990–2003
  • Ad Hoc Reviewer, Marketing Science; Journal of Experimental Psychology: Applied;  Psychology and Health; American Psychologist
  • Reviewer, American Marketing Association Conference, 1984–92, 1997
  • Reviewer, Association for Consumer Research Conference, 1983–present
  • Reviewer, AMA Doctoral Dissertation Competition, 1988, 1990, 1996, 1997
  • Reviewer, MSI Doctoral Dissertation Competition, 1995 - 1998, 2001, 2003, 2005, 2007
  • Reviewer, ACR/Sheth Dissertation Award 2006–08


  • Award for designing effective health-related communications, National Cancer Institute and Marketing Science Institute
  • Award for designing effective retirement savings communications, National Endowment for Financial Education, 2007

Working Papers

  • With P. Lee, C. Gaffney and A. L. Olson, “It’s the Genes. There is Not Much We Can do About That: Mothers’ Perceptions of Factors that Influence Childhood Overweight”
  • With A. L. Olson, “Sadness and Preferences for Risky Options: Gender Differences”
  • “Using Need for Control to Change Preventative Health Behaviors”
  • With A. L. Olson, “Negative Emotions and Coping Health Appraisal”
  • With L. G. Block, “How Source of Arousal Affects Memory for Health Communications”

Selected Publications

  • With J.C. Lauffenburger, Barlev RA, Khatib R, Glowacki N, Siddiqi A, Everett ME, Albert MA, Keller PA, Samal L, Hanken K, Sears ES, Haff N, Choudhry NK., “Clinicians’ and patients’ perspectives on hypertension care in a racially and ethnically diverse population in primary care,” JAMA Netw Open, 2023 https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2801786 .
  • With J.C. Lauffenburger, Khatib R, Siddiqi A, Albert MA, Keller PA, Samal L, Glowacki N, Everett ME, Hanken KH, Lee SG, Bhatkhande G, Haff N, Sears ES, Choudhry NK., “Reducing Ethnic and racial Disparities by improving Undertreatment, Control, and Engagement in Blood Pressure management with health information technology (REDUCE-BP) hybrid effectiveness-implementation pragmatic trial: Rationale and design,” Am Heart J, 2022 https://pubmed.ncbi.nlm.nih.gov/36220355/ .
  • With J.C. Lauffenburger et al., “REinforcement learning to Improve Non-adherence for diabetes treatments by Optimizing Response and Customizing Engagement (REINFORCE): study protocol of a pragmatic randomized trial,” BMJ Open, Dec 3;11(12): e052091. doi: 10.1136/ bmjopen-2021-052091. PMID: 34862289; PMCID: PMC8647547. 2021 https://pubmed.ncbi.nlm.nih.gov/34862289/
  • With J.C. Lauffenburger et al., “Preferences for mobile health technology and text messaging communication in patients with type 2 diabetes: A qualitative interview study,” J Med Internet Res, J Med Internet Res 2021;23(6): e25958. doi: 10.2196/25958 MID:34114964  PMCID: 8235286. 2021 https://www.jmir.org/2021/6/e25958 .
  • With J.C. Lauffenburger et al., “Rationale and design of the Novel Uses of adaptive Designs to Guide provider Engagement in Electronic Health Records (NUDGE-EHR) pragmatic adaptive randomized trial: A Trial Protocol,” Implementation Science16, 9. 2021 https://doi.org/10.1186/s13012-020-01078-9
  • With K. Hesselton and K.G. Volpp, “Increasing Recruitment with Time Limited Financial Incentives,” Journal of the Association for Consumer Research, 5(3), 258270, 2021
  • “Gender and Risk: The Emotional Fluctuation Effect,” Journal of the Association for Consumer Research, 3(1), 109-22, 2018
  • With L. G. Block et al, “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process,” Journal of Public Policy & Marketing, 35(2), 292-304, 2016
  • With S. Williamson and L. Block, “Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste,” Journal of the Association for Consumer Research, 1.1, 2016
  • With G. Cole and E. Galen, “A Message Development Tool for Health Communication: An Audience-Centered Design,” Social Marketing Quarterly, 2016
  • "Social Marketing and Healthy Behavior," Handbook of Persuasion and Social Marketing David W. Stewart (ed.), Chapter 2 (9-38), New York: Routledge, 2014
  • With R. Batra and V.J. Strecher (eds.), Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, M.E. Sharpe, 2011
  • With B. Harlam, G. Loewenstein, and K. Volpp, “Enhanced Active Choice: A New Method to Motivate Behavior Change,” Journal of Consumer Psychology, 2011
  • With A. Lusardi, “Employee Retirement Savings: What We Know and What We are Discovering for Helping People to Prepare for Life After Work,” in Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers, David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne (eds.), Taylor and Francis Group, 2010
  • With D. Scammon, “Transforming Consumer Health,” Journal of Public Policy and Marketing, 2010
  • “A Review of Financial Behavior Research: Implications for Financial Education," NEFE (National Foundation for Financial Education) Series, 2010
  • With A.Y. Lee and B. Sternthal, “Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness.” Journal of Consumer Research, 36(5), February, 2009
  • With D.R. Lehmann, “Effectiveness of Corporate Well-Being Programs: A Meta-Analysis,” Journal of Macromarketing, 29(3), September, 2009
  • With D.R. Lehmann, “Designing Effective Health Communications: A Meta Analysis of Experimental Results,” Journal of Public Policy and Marketing, 27(2), 2008
  • With R. Ratner, “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters, 19(3-4), December, 2008
  • With A.P. Lusardi and A. Keller, “New Ways to Make People Save: A Social Marketing Approach,” in Overcoming the Saving Slump: How to Increase the Effectiveness of Financial Education and Saving Programs, University of Chicago Press, 2008