Faculty Directory

Praveen K. Kopalle

Signal Companies' Professor of Management; Area Chair, Marketing

Areas of Expertise

Marketing, statistics, management science


Retail Pricing Strategies and Tactics; Tuck Integrative Experiential Learning


PhD, Columbia University, 1992; MBA, Indian Institute of Management, 1988; BE, Osmania University, 1986


Praveen Kopalle is the Signal Companies’ Professor of Management and Professor of Marketing at the Tuck School of Business, Dartmouth College. Praveen received his Ph.D. from Columbia University, MBA from Indian Institute of Management, Bangalore, and B.E. from Osmania University.  Professor Kopalle’s teaching and research interests are in Marketing, Statistics, Pricing, new products/innovation, promotions, customer expectations, and e-commerce. Praveen serves as an Associate Editor at the Journal of Marketing and Journal of Retailing. In addition, he is on the editorial boards of Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, and Journal of Interactive Marketing. Praveen has won many awards including: 2011 Distinguished Alumni Award, Indian Institute of Management, Bangalore, India, 2015 Core Teaching Excellence Award, Winner, 2005 John Little Award etc. Praveen’s research has been published in many top-tier journals including Journal of Consumer ResearchJournal of Marketing ResearchMarketing ScienceManagement Science, International Journal of Research in Marketing, Strategic Management JournalOrganizational Behavior and Human Decision ProcessesJournal of Retailing,Production and Operations Management, Journal of Product Innovation Management.  He has been invited to speak at over fifty universities and institutes worldwide.