Bio
Lauren S. Grewal is an associate professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.
Current Research Topics
- Identity-based consumption
- Digital and social media marketing
- Consumer well-being
Professional Activities
Academic positions
- Associate Professor of Business Administration, July 2022–present
- Daniel R. Revers T’89 Faculty Fellow, July 2022–June 2023
- Assistant Professor, Tuck School of Business, July 2018–June 2022
- Harvey H. Bundy III T’68 Faculty Fellow, July 2021–June 2022
Editorial positions
Ad-Hoc Reviewer
- Journal of Consumer Research
- Editorial Review Board Member, July 2022–present
- Reviewer, August 2018–present
- Trainee Reviewer, August 2016–July 2018
- Journal of Marketing, September 2018–present
- Journal of Marketing Research, September 2018–present
- Journal of the Academy of Marketing Science, April 2020–present
- Journal of Consumer Psychology, May 2019–present
- International Journal of Research in Marketing, January 2019–present
- Journal of Public Policy and Marketing, September 2016–present
Awards
- American Marketing Association Summer Conference, Co-chair, 2024
- CB Track Chair for Working Papers, Asia-Pacific Association for Consumer Research Conference, 2024
- AMS Sheth Foundation Best Paper Award Finalist, 2020
- AMA-EBSCO Responsible Research in Marketing Award Finalist, 2020-21
- AMA-MRSIG Don Lehmann Award, Honorable Mention for best dissertation-based paper in the Journal of Marketing or the Journal of Marketing Research in 2019
- Invited Marketing Strategy Consortium Fellow, 2020
- John A. Howard AMA Doctoral Dissertation Award Honorable Mention, 2018
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
- Ben L. Fryrear Competitive Student Fellowship for 5th Year Funding, 2017-2018
- MSI Research Grant for $4,000, 2017
- Robert Perloff Doctoral Student Award, 2017
- MSI Alden G. Clayton Dissertation Proposal Honorable Mention, 2016
- MA CBSIG Rising Star Award, 2016-2017
- University of Pittsburgh Honors College: Student Honoree, 2015
- Women in Marketing Leadership Conference – invited participant, 2015
- Qualtrics Behavioral Research Grant, 2015
- Sheth Fund Recipient, 2015, 2016, 2017
- Roger S. Albrandt Sr. Fellowship Award, 2013 – 2017
- Small Dean's Research Grants, University of Pittsburgh, 2013, 2014, 2015, 2016, 2017
- Research Circle on Democracy and Cultural Pluralism Grant, Brandeis University, 2013
Working Papers
- With A. T. Stephen and Y. Bart, “Managing Online Venting: The Impact of Temporal Proximity Cues on the Perception of Negative Online Reviews.”
- With Dhruv, S. Ludwig, D. Herhausen, F. V. Ordenes, and T. Bohling, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.”
- With P. Vana and A. T. Stephen, “Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes.”
- With *Wu, Freeman, H. van der Sluis, and A. Krishna, “Where You Say It Matters: How Firms Convey Public Stances on Social Media Impacts Their Perceived Commitment to Political Advocacy.”
Selected Publications
- With *H. van der Sluis, “Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs,” Forthcoming at the Journal of Consumer Research.
- With D. Herhausen, K. H. Cummings, A. Roggeveen, F. V. Ordenes, and D. Grewal, “Complaint Deescalation Strategies on Social Media,” Journal of Marketing, 87 (2), 210-231, 2023
- With E. C. Wu and K Cutright, “Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products,” Journal of Consumer Research, 49 (1), 154-174, 2022
- With G. Appel, R. Hadid, and A. T. Stephen, “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79 - 95, 2020
- With A. T. Stephen, “In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions,” Journal of Marketing Research, 56 (5), 791-808, 2019
- With A. T. Stephen and N. V. Coleman, "When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Product Interest," Journal of Marketing Research, 56 (2), 197 - 210, 2019
- With J. Hmurovic, C. Lamberton, and R. Walker Reczek, "The Self-Perception Connection: Why Consumers Devalue Unattractive Produce," Journal of Marketing, 83 (1), 89 – 107, 2019