In this minicourse, students will learn about a wide range of Artificial Intelligence (AI) and Large Language Model (LLM) techniques and how they can be applied to the challenges and opportunities that firms face. AI is delivering impressive results across a growing number of industries and business functions, including marketing, strategy, operations, and finance. A firm’s competitive advantages increasingly rely on its ability to make superior decisions using AI technologies. This in turn requires managers to become conversant with a growing number of AI capabilities in order to assess and oversee the opportunities that AI provides. This course provides broad exposure to how AI is used for different business tasks: marketing, product strategy, revenue management, operations, etc. We take the viewpoint of a manager or consultant who must understand and offer advice on a wide range of AI topics relevant to a variety of business needs. The course also describes the pitfalls and challenges firms face when attempting to introduce or scale AI technologies. Basic programming experience is required. You should be able to understand simple programs and you should be comfortable writing simple programs in a language such as R or Python. If you have taken the Quantitative Digital Marketing course, you will have the comfort level needed.