Brooks: Running Toward Success in a Niche Market
When Jim Weber T'86 took over as CEO of Brooks Sports in 2001, the company was floundering. So the St. Paul, Minn., native, dropped 40 percent of Brooks' footwear, re-focused the brand entirely on technical-performance running shoes and re-branded the company "Brooks Running Shoes." It was a risk, but one that paid off. Brooks has experienced 11 consecutive years of growth. Weber talks about tough decisions in business and going "all-in" on a big idea.