What Agencies Can Learn from This Ultra Successful Experiential Campaign
A feature story about an experiential marketing project from ad agency Manifold and High West Distillery, founded by David Perkins T’90.
A feature story about an experiential marketing project from ad agency Manifold and High West Distillery, founded by David Perkins T’90.
“In sum, dual-class shares in Indian e-commerce startups would not be acceptable to a formidable partner like Walmart,” says Vijay Govindarajan.
Highlights Zucked by Roger McNamee T’82 as one of the top books of 2019.
Highlights Roger Lynch T’95, CEO of Condé Nast and the 2019 Investiture speaker, in an article about the best MBA commencement speakers in 2019.
Highlights Tuck among the top 10 schools for placing graduates in high-paying finance and accounting roles.
A feature story about Tim Moxey T’01, the co-founder and CEO of Botanica Seattle, a Washington-based edibles company.
“When we begin to identify as experts, our outlook can narrow, both in daily work and in times of crisis,” writes Sydney Finkelstein.
Sydney Finkelstein joins HBR’s IdeaCast to discuss how managers can avoid the “expertise trap,” which he first explored in an article for the magazine’s May/June 2019 issue.
Features Trent Meyerhoefer T’96, who will become the new CFO of Ranpak, once the company’s sale to One Madison is completed later this year.
Feature story about Everly, a digital-native wedding planning company founded by Juliet Horton T'14.
Cites data compiled by Kenneth French which found that shares of the most expensive and least profitable U.S. companies, weighted by their market value, outpaced the cheapest and most profitable companies in the last 10 years.
“Creativity is about coming up with the big idea,” Vijay Govindarajan says. “Innovation is about executing the idea—converting the idea into a successful business.”
An interview with Alison Elworthy T’11, SVP of customer success at HubSpot, about being a working parent.
A feature story about research from Lauren Grewal exploring why consumers are less likely to choose unattractive produce.
A feature story about Michael Sherman T’92, who was recently named the CEO of Chimerix, a biopharmaceutical company.
Features Lee Taylor T’12, CEO of REsurety, a risk management and information services company founded by Taylor as the outgrowth of his First-Year Project.
Mentions Diverse Business Programs from Tuck Executive Education in an article about automakers' efforts to help suppliers owned by minorities and women overcome obstacles.
Highlights research by Sydney Finkelstein, which finds that the best managers become successful by creating industry-wide networks of people who have worked for them.
A feature story about Roger Lynch T’95, who was recently named the CEO of Condé Nast.
Highlights Tuck in an article listing universities offering health care management degrees, or concentrations in health care.
“The mistake is to think it is a predictor of recessions,” Tuck’s Peter Fisher says of the yield curve. “I think it causes recessions.”
Highlights Roger Lynch T’95, who was named the first global CEO of Condé Nast, publisher of numerous magazines and websites including Vogue, Vanity Fair, and the New Yorker.
Roger McNamee T'82 writes that, 50 years from now, technology giants will be considered to have been on the wrong side of history.
Kevin Lane Keller and coauthor Ann Lewnes share new modern practices for marketers in the digital era.
“ESPN+ is a key piece of the puzzle moving forward for us, for ESPN, and the Walt Disney Company,” says Russell Wolff T’94, general manager of ESPN+.
An article about various investing strategies highlights research by Kenneth French.
A feature story about Hillary Peckham, COO of Etain Health, who attended the Tuck Business Bridge program in 2014.
Mentions Ron Adner and his work around innovation ecosystems, specifically that startups can fail if other parts of the innovation ecosystem are not yet ready.
Leela Srinivasan T’06, chief marketing officer at SurveyMonkey, discusses her career and her seven tips for using customer feedback to build rapid fans and make more money.
Interview with George Cook T'17, co-founder of Honeycomb Credit, a crowdfinancing company.
“The pan-industrial revolution implies a second stage of manufacturing, where additive manufacturing is to replace the assembly-line model,” says Richard D’Aveni.
Mentions Tuck among top business schools with global immersion requirements.
Stefanie Grossman T’03, director of brand marketing at Prezi, offers advice to marketers.
An interview with Gunnar Esiason T’21, a Cystic Fibrosis advocate and educator about his efforts to spread awareness.
Features Ella L.J. Bell Smith as one of the “Top 35 Women in Higher Education.”
Highlights minority business programs from Tuck Executive Education in a feature article about Melissa Blue and Melissa Mehall, founders of Meli’s Monster Cookies.