Kids Bring Energy To GE’s Brand
Kevin Keller, E.B. Osborn Professor of Marketing, says that kids are often a plus in ads in terms of attracting attention and generally creating positive affect and warm feelings.
Kevin Keller, E.B. Osborn Professor of Marketing, says that kids are often a plus in ads in terms of attracting attention and generally creating positive affect and warm feelings.
Ron Adner says entrepreneurs should ask about the status of suppliers, distributors and other partners.
NHPR's Brady Carlson talks with the team behind The Box — Eric Winn T'14, Mike Parshley T'14, Peter Shively T'15, and Tyler Harvey TP'15.
The Washington Post's On Leadership blog pulls a tweet from Sydney Finkelstein on Microsoft's new CEO, Satya Nadella, that said, "Finally, a $MSFT CEO who has creativity and humility. It's been a long time coming."
Kenneth French, the Roth Family Distinguished Professor of Finance, is mentioned for his data on growth stocks.
Kevin Lane Keller, the E.B. Osborn Professor of Marketing, is quoted in The New York Times on the vulnerability of G.M.’s reputation.
The Valley News interviews Dean Paul Danos in a feature on his retiring as Tuck's dean in June 2015.
Peter Barris T'77 is on Forbes' list of the world's best venture capitalists.
David Kapnick T'78 joins one of the country's largest independent tax firms.
Anant Sundaram, visiting professor of business administration, was interviewed on NPR's Morning Edition to discuss Chinese tech company Alibaba's decision to go public in New York later this year.
Paul Danos is to step down as dean of the Tuck school at Dartmouth College when his term of appointment comes to an end in June 2015.
Matthew Slaughter notes that future actions by the Federal Reserve will be based on broad indicators concerning employment and the economy.
Matthew Slaughter says that for every immigrant hired at technology companies, an average of five additional jobs are added to the U.S. economy.
Inc. reporter Ilan Mochari discusses research by Richard Townsend, assistant professor of business administration and Daniel T. Revers T’89 Faculty Fellow, on the role venture capitalists play in companies’ successes.
Peter Fisher appeared on CNBC’s “Squawk Box” to discuss the state of the economy, the Federal Open Market Committee meeting, and his global market insights.
Professor Kevin Lane Keller is featured for his recent seminar on "Building Powerful And Profitable Brands—In Good and Bad Times” in Mumbai.
Professor Colin Blaydon comments on the increase of investors interested in start-ups.
Matthew Slaughter, who helped design the “job loss” clock, is quoted on H-1B visas and estimates the U.S loses out on approximately 500,000 jobs each year because of the cap on them.
Sydney Finkelstein asks whether the slow and steady tortoise could still beat the speedy hare in today's workplace.
Alex Figueroa T'10 of Goldman Sachs explains the benefit an MBA has when it comes to a career in finance.
Dean Paul Danos and Assistant Dean for Strategic Initiatives Penny Paquette tell Inc. that a Tuck MBA is so much more than a collection of courses -- it is an experience in the best sense of the word and our students live and breathe it 24/7.
Immigration reform that brings scientists and engineers to the U.S. would create jobs for other Americans, according to Professor Matthew Slaughter.
The Wall Street Journal mentions research by Andrew Bernard and Teresa Fort that "estimated the redefinition would have added anywhere from 431,000 to nearly two million workers to the manufacturing sector in the 2007 Census survey."
Visiting Professor of Business Administration Amit Bhattacharjee receives further coverage on his research that revealed younger people find happiness in extraordinary experiences, while older people are more likely to find greater value in more day-to-day experiences.
AIG has been designated systemically important by U.S. and global regulators, subjecting the insurer to extra scrutiny.
Former investment banker Rohit Dugar T'07 hopes to revolutionize the drinking scene in Hong Kong through his craft brewery, Young Master Ales.
Tuck retains #9 ranking from U.S. News and World Report with 2nd highest average combination of starting salary and bonus.
Professor Robert Howell says free cash flow generation should be a primary measure of CEO performance and reward.
Professor Robert Howell says a C-Suite team should spend time together both professionally and personally.
Poets & Quants reports on Tuck's #1 ranking in the Economist based on the satisfaction of students with the helpfulness of their alumni network.
Tuck remains among Top 10 business schools in preview of next week's U.S.News & World Report rankings.
Tuck is among the Top 10 schools in this preview of the publication's annual rankings.
Sydney Finkelstein says that embracing, not fearing, the unexpected is the key to success.
Vijay Govindarajan prescribes a strategic approach to major diseases.
Instead of curbing compensation, Professor B. Espen Eckbo says this plan would raise prices for consumers.
Forbes quotes Kevin Keller's four tasks for accomplishing successful ingredient branding, from his Strategic Brand Management textbook.