A Deeper Understanding of Brand Equity
Kusum Ailawadi studies the link between two common measures of brand equity.
Kusum Ailawadi studies the link between two common measures of brand equity.
Secretary Hillary Clinton will speak from 2:45-5:00pm in Alumni Hall at Hopkins Center.
Refugees will deliver a long-term economic stimulus to the region.
The banking industry is in the doldrums.
The Master of Health Care Delivery Science program was recognized for its innovation, leadership, and educational excellence.
TuckGO, the new global learning requirement, gets going.
Professor Gavetti's paper was recognized for its impact on teaching, research, and practice.
A plurality of Americans support the Trans-Pacific Partnership.
Research from three Tuck professors provides new insight into social networking.
Once called "the land of the future," Brazil struggles to live up to its potential.
Tuck students visited 34 local nonprofits for the 16th-annual Allwin Community Outreach Day.
What do U.S. Presidential aspirants Bernie Sanders and Donald Trump have in common?
Andrew King critiques Clayton Christensen’s theory of disruptive innovation.
Here's what we hope President Obama says to China’s President Xi.
“Everything should be made as simple as possible—but not simpler,” counseled Albert Einstein. As with physics, so too with public policies aimed at addressing the world’s tensions of rising income inequality.
Electric car subsidies are based on the assumption that the vehicles are better for the environment. But the reality may be more complex, says Erin Mansur.
Andrew King was honored for contributions to the field of environmental management/sustainable business.
Scott Neslin explores how to get consumers to buy in multiple venues.