Faculty Directory

Jon W. Kerbs

Visiting Senior Lecturer





Personal Website



MBA, Indiana University, 1987; BS, U.S. Military Academy, 1978

Areas of Expertise

Marketing management, brand strategy, integrated marketing communications


Marketing Core


Jon Kerbs is a senior lecturer in marketing and the assistant marketing department chair at the Carroll School of Management, Boston College. He currently teaches the core marketing course in both the undergraduate and MBA programs. In addition to his teaching experience, Jon spent over 25 years in industry and held senior leadership positions in the packaged goods, retail, higher education, and learning technology sectors. His career spanned assignments from Procter & Gamble and LensCrafters to entrepreneurial start-ups. Jon has extensive background in brand strategy, advertising, strategic positioning, business development, paid digital marketing, social media, public relations, pricing, and product development. He is also a U.S. Army veteran.

Current Research Topics

Marketing management, value creation

Professional Activities

Academic Positions

  • Visiting Senior Lecturer, Tuck School of Business at Dartmouth, 2022–present
  • Senior Lecturer, Marketing; Assistant Marketing Department Chair, Carroll School of Management, Boston College, 2012–present
  • Adjunct Professor, Babson College, 2004–12

Nonacademic Positions

  • Moderator, Harvard Business Publishing, 2016–present
  • Director, Product Marketing, Harvard Business Publishing, 2011–15
  • Director of Marketing, F.W. Olin Graduate School of Business, Babson College, 2002–11
  • Vice President, Marketing, Furniturefan.com, 2000–02
  • Vice President, Marketing, Sight Resource Corporation, 1996–2000
  • Director of Marketing, LensCrafters, 1990–95
  • Assistant Brand Manager, Ivory Soap; Brand Assistant, Crest Toothpaste, Procter & Gamble, 1987–90
  • Captain and Company Commander, 3d Infantry Division, U.S. Army, 1980–83
  • Platoon Leader, 3d Armored Cavalry Regiment, U.S. Army, 1979–80


  • Carroll School of Management Teaching Star, Annual Award, 2016–22
  • Boston College Coughlin Distinguished Teaching Award for Academic Year 2018–19
  • Harvard Business Publishing One Enterprise Award, 2014
  • Harvard Business Publishing One Enterprise Award, 2012
  • Meritorious Service Medal, U.S. Army, 3d Infantry Division, 1983
  • Army Achievement Medal, U.S. Army, 3d Infantry Division, 1983
  • Army Commendation Medal, U.S. Army, 3d Armored Cavalry Regiment, 1980