Faculty Directory

Gail Ayala Taylor

Clinical Professor of Business Administration; Research Scholar





Personal Website



Ph.D., Florida State University, 1995; MBA, Michigan State University, 1990; BA, Michigan State University, 1987

Areas of Expertise



Gail Taylor has taught at the Tuck School of Business since 2000. She served as Faculty Director of the Tuck Business Bridge Program from 2011–15. Previously, Professor Taylor taught at the Kellogg School of Management at Northwestern University, the Medill School of Journalism at Northwestern University, and the Terry College of Business at the University of Georgia.

Current Research Topics

  • Non-Traditional Retail Promotions
  • Services Marketing
  • Marketing Communication

Professional Activities

Academic Positions

  • Clinical Professor of Business Administration, Tuck School of Business, 2017–present
  • Visiting Associate Professor of Business Administration, Tuck School of Business, 2000–17
  • Faculty Director, Tuck Business Bridge Programs, Tuck School of Business, 2011–15
  • Assistant Professor (by courtesy), Kellogg School of Management, Northwestern University, 1999–2000
  • Assistant Professor, Medill School of Journalism, Northwestern University, 1998–2002
  • Assistant Professor, Terry College of Business, University of Georgia, 1995–98

Nonacademic Positions

  • Program Director, Outpatient Mental Health Program, Southwest Detroit Hospital, 1988–89
  • Management Associate, Westin Hotels and Resorts, 1987–88

Board Memberships

  • Good Beginnings of the Upper Valley, 2013-present
  • ASCENT Leading Multicultural Women to the Top, founding member, 2008–12


  • Overall Best Conference Paper, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL
  • Best Paper in the Social Responsibility, Sustainability, and Marketing track, 2012 American Marketing Association’s Winter Educators Conference, Tampa, FL
  • “Dux Femina Facti” Award” for Outstanding Woman Leader, Business Bridge Program, 2008
  • Honored guest and keynote speaker, Marketing Doctoral Student Association, PhD Project, August 2007
  • 2007 Davidson Honorable Mention Award for the Best Paper in Journal of Retailing, 2005
  • Best Paper Award recipient, European Applied Business Research Conference, Italy, 2003
  • 2002 Cornell Quarterly Best Paper Award finalist for all papers published in the Journal in 2002
  • Lilly Teaching Fellowship recipient, The University of Georgia, 1996-98
  • Advertising Education Foundation Visiting Professor at Avrett, Free and Ginsberg Advertising Agency, New York, Summer 1997
  • Florida Education Fund McKnight Doctoral Fellowship recipient, 1992–95
  • Ford Motor Company MBA Scholarship recipient, 1989–90
  • NBMBA Association Scholarship recipient, 1989


Working Papers

  • With K. Grantham and K. McNeil, “Going from 'Me' to 'We': Customer Controlled Co-production”
  • With L. McAlister, “Implementing Category Management: Customer-Value-Based Measures and Models of Category Value and Brand Value”
  • With I. Roos, M. Griffiths and L. Hamer, “Services Switching Anxiety: Understanding Consumers’ Reaction to Involuntary Switching”

Selected Publications

  • With S. Neslin, K. Grantham, and K.R. McNeil, “Recognizing the Real Estate Recency Trap,” Keller Center Research Report, Dec, 7(4), 2014
  • With K. Ailawadi, J. Luan, and S. Neslin, “Does Retailer CSR Enhance Behavioral Loyalty: A Case for Benefit Segmentation,” International Journal of Research in Marketing, 2014
  • With S. Neslin, K. Grantham, and K. McNeil, “Overcoming the ‘Recency Trap’ in Customer Relationship Management,” Journal of the Academy of Marketing Science, 4, 2013
  • With K. Ailawadi, J. Luan, and S. Neslin, “The Impact of Retailers’ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty,” Marketing Theory and Applications: Proceedings of The American Marketing Association’s 2012 Winter Educators Conference, Tampa, FL, 2012
  • With S. Neslin, “The Current and Future Sales Impact of a Retail Frequency Reward Program,” Journal of Retailing, 2005 
  • With S. Dellande, “The Role of Provider Communication in External Customer Participation,” Health Marketing Quarterly, 2004
  • With T. White and S. Dellande, “Extrinsic and Intrinsic Motivators of Customer Participation in Compliance Dependent Services,” International Business & Economics Research Journal, 2003
  • With S. Long-Tolbert, “Coupon Promotions in Quick-service Restaurants: Preaching to the Converted?” Cornell Hotel and Restaurant Administration Quarterly, 2002
  • With L. Hamer, “The Customer as a Competitor: Key Drivers of Self-Production Decisions,” proceedings of The American Marketing Association’s Winter Educators Conference, Austin, TX, 2002
  • “Coupon Response in Services,” The Journal of Retailing, 2001
  • With L. Perkins and K. Thomas, “Recruiting and Advertising: Marketing to Minorities,” Psychology and Marketing, 2000
  • With M. Stamps, "Advertising Modification Strategies: Appealing to Minority Consumers," in G. Zinkhan (Ed.), Advertising Research at the American Marketing Association, 2000
  • With M. Johnson and G. Zinkhan, “The Impact of Outcome, Competency & Affect on Service Referral,” The Journal of Services Marketing, 1998
  • With E. Staros and J. West, "Marketing Quality in the Hotel Industry," in R. Teare, M. Olsen, and  E. Gummesson (Eds.), Service Quality in Hospitality Organizations, London: Cassel PLC, 1996
  • With K. Henderson, “Interactive Kiosks and Their Effects on Services Marketing: A Call for Further Research,” Journal of Retailing and Consumer Services, 1995
  • With J. West and E. Staros, “Quality Service as a Differentiation Strategy,” proceedings of the 26th Annual Decision Sciences Institute, Boston, MA, 1995
  • With B. Sonner and R. Mizerski, “A Comparison of the Responsiveness of Male Shoppers versus Female Shoppers to Sales Promotions,” proceedings of the Southern Marketing Association’s 1995 Annual Conference, Orlando, FL, 1995
  • With R. Mizerski and B. Sonner, "An Investigation Into Income Effects on Coupon Redemption," Marketing Science: Theory and Practice Proceedings of the 1994 Conference of the Atlantic Marketing Association, 1994