Lisa Cavanaugh
Lisa Cavanaugh is an expert in consumer psychology who studies how emotions and social relationships influence consumption. Her research addresses how momentary emotions, chronically experienced emotions, and emotional cues in consumer environments shape decisions and behavior. Her research demonstrates how specific emotions (e.g., love, hope, pride, curiosity) predict different behaviors with important consequences for consumers, business, and society (e.g., indulgence, spending, enjoyment, and prosocial consumption behavior). Her publications appear in leading academic journals, including Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Organizational Behavior and Human Decision Processes, Emotion, Cognition and Emotion, Current Opinion in Psychology and Journal of Consumer Psychology.
Professor Cavanaugh has provided commentary to media outlets including The Wall Street Journal, TIME, The Discovery Channel, PBS, NBC, CBS, ABC, CNN and NPR. She has also received several awards including the 2015 Dr. Douglas Basil Award for Junior Business Faculty and USC's campus-wide Steven B. Sample Outstanding Teaching and Mentoring Award. Dr. Cavanaugh was also named by Poets & Quants as one of "The World's Best 40 Under 40 Business School Professors."
Dr. Cavanaugh is the Academic Director of the Graduate School and an Associate Professor of Marketing and Behavioral Science at UBC’s Sauder School of Business. Prior to joining UBC, she was a member of the faculty at the University of Southern California. She earned her Ph.D. in marketing and her B.A. with Honors and Highest Distinction from Duke University.
Shane Wang
Shane Wang is Professor of Marketing at Pamplin College of Business, Virginia Tech. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy and management. His current research and teaching interest maps the relative strategic positions of competitors where they matter most – in the minds of customers. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science and International Journal of Research in Marketing. Shane serves as an Associate Editor at the Journal of the Academy of Marketing Science, and is currently on the editorial review board of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Journal of Retailing. Shane was named to the Marketing Science Institute’s 2021 Class of Young Scholars. Before joining Virginia Tech, Shane was the Kraft Associate Professor of Marketing at Ivey Business School, Western University, Canada.
Shane’s core marketing teaching concepts focus on the development of marketing strategies in the organization and the evaluation of the marketing strategies developed by others. His sharing economy and AI cases (Alibaba, Uber, Fitbit and etc) have been widely used in marketing, strategy, management, and information technology disciplines. Shane has delivered executive education program in different languages (English, Chinese and French), and provided consulting services to a portfolio of multinational corporations, including financial services, pharmaceutical companies, and government sectors in the world.
Maura Scott
Maura L. Scott is a professor of marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business at Arizona State University.
Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among underrepresented, marginalized, and vulnerable populations. She also studies how business research can help contribute to a more sustainable world.
Her research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others.
Her work has been mentioned in leading outlets including New York Times, Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports, and Good Housekeeping.
She is an incoming co-editor of the Journal of Marketing. She previously served as joint editor-in-chief of the Journal of Public Policy & Marketing. She has also served as associate/area editor for the leading journals in the discipline, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.
Professor Scott serves on the Board of Directors for the American Marketing Association (AMA). She is a past president of the AMA’s Academic Council and has served on the Board of Directors for ACR. She serves as an academic fellow of the Marketing Science Institute.
Professor Scott won the Society for Consumer Psychology’s 2024 Distinguished Scientific Contribution Award. She has won the Thomas C. Kinnear Best Paper Award (JPP&M), the Weitz-Winer-O'Dell Award (JMR), and the AMA-EBSCO-RRBM Award for Responsible Research. She was a finalist for the Paul E. Green Award (JMR) and an honorable mention for the Robert Ferber Award (JCR).
She enjoys teaching and mentoring, and she has been actively involved in the PhD Project for many years. She has also won awards for serving as a mentor, including the Tenure Project Impact Award for supporting junior faculty, the Williams-Qualls-Spratlen Award for Excellence in Multi-Cultural Mentoring for her support of doctoral students and undergraduates, and the AMA DocSIG Mathew Joseph Award for mentoring doctoral students. She has taught undergraduate consumer behavior, marketing management, marketing principles, and marketing strategy, and doctoral seminars in consumer behavior theory and consumer behavior research methods.
Ali Goli
Ali Goli is an Assistant Professor of Marketing at the Foster School of Business, University of Washington. In July 2025, he will be joining the Simon Business School at the University of Rochester as an Assistant Professor of Marketing. he also serves as a Senior Economist at Amazon (2024-Present).
His research interests include digital marketing, advertising, marketing and public policy, customer loyalty, and behavioral economics.
Sharmistha Sikdar
Sharmistha Sikdar’s research interests lie in the development and application of statistical models and machine learning tools to examine empirical problems in marketing. Some of the applications of her research methods include predicting customers’ multichannel engagement and purchase behavior, and competitive price dynamics on e-commerce platforms. Sharmistha has a PhD in Marketing from Cornell University. She has a Master’s degree in quantitative Economics from Indian Statistical Institute, Calcutta and a Bachelors’ degree in Economics with honors from Calcutta University. Prior to joining academia, Sharmistha spent more than eight years in the analytics/data science industry specializing in banking and customer analytics. She has worked for the analytics centers for companies such as General Electric, Citibank, and Infosys ltd. She is also a co-inventor of a patented customer analytics solution for enterprises.