Speakers
Shunyuan Zhang
Assistant Professor of Business Administration, Harvard Business School
Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that the dynamics of this new economy present. She deploys machine learning methods including deep learning to extract useful information from unstructured data. Combining this information with structured data, Professor Zhang conducts thorough analysis and policy simulations to examine important issues emerging in the sharing economy arena.
Professor Zhang earned a Ph.D. in Marketing/Business Technology from Carnegie Mellon University, Tepper School of Business. She has a B.S. in Physics from the University of Science and Technology of China.
Caleb Warren
Susan and Philip Hagenah Associate Professor in Marketing, Eller College of Management at University of Arizona
Caleb thinks, writes and teaches as an associate professor in the Marketing Department.
He thinks about what makes things funny, what makes things cool and what helps people reach their goals.
He writes about these ideas in academic journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Psychological Science and the Journal of Personality & Social Psychology.
He teaches consumer behavior (enthusiastically), digital marketing (reluctantly) and writing (experimentally).
Young-Hoon Park
Sung-Whan Suh Professor of Management, Cornell SC Johnson College of Business
Young-Hoon Park is Sung-Whan Suh Professor of Management and a professor of marketing at the Samuel Curtis Johnson Graduate School of Management. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping and purchasing activities, and to conduct customer relationship management. His research has been published in various leading academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, and Journal of the Royal Statistical Society: Series A. He was a finalist for the 2008 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on internet auctions.
At Johnson, Park teaches in the Strategic Brand Immersion course, as well as Customer Relationship Management and Marketing Research. During 2009-2010, he was a visiting associate professor at New York University Stern School of Business. He has been recognized for exceptional teaching on multiple occasions. The 2008 graduating MBA class at Johnson selected him to receive the Apple Award for Teaching Excellence. Additionally, he taught marketing for three years at the University of Pennsylvania's Wharton School of Business, where he received the Wharton Advisory Board Outstanding Teaching Award and the Graduate Student Association Council Teaching Award.
Kelly Herd
Associate Professor of Marketing, University of Connecticut
Marketing professor Kelly Herd’s research focuses primarily on creativity and product design as they relate to a variety of topics including social cognition, identity, and emotions. She is particularly interested in what motivates consumers to engage in aesthetic product design and how companies can better enable individuals to develop unique and effective solutions to fulfill their own needs and wants (e.g., customization) as well as those of the marketplace (e.g., crowdsourcing). Her research has been published in the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. She won both the 2019 UConn School of Business Innovation in Teaching Award and the 2021 UConn AAUP Innovation in Teaching Award. In 2022, she was named one of the 50 Best Undergraduate Business School Professors by Poets & Quants. In 2023, she received an Outstanding Reviewer Award from the Journal of Marketing.
Professor Herd holds a Ph.D. in Marketing from the University of Colorado. Prior to completing her Ph.D., she specialized in public relations and consumer research, developing marketing campaigns for clients including Toshiba, Disney, NBC, and Pepsi.
Kusum Ailawadi
Charles Jordan 1911, T’12 Professor of Marketing, Tuck School of Business at Dartmouth
Kusum Ailawadi’s primary expertise is in managing the partnership and power balance between manufacturers and their distribution channel members, and in improving their brand equity and performance. She has published extensively on these topics. Her research has won or been a finalist for multiple awards from the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science for best contributions to marketing theory and practice, for best collaboration between academics and practitioners, for overall best paper, and for long-term impact. She is coauthor of Getting Multi-Channel Distribution Right, a book that distills lessons from academic research and practice for managing brands in physical and digital distribution channels. She currently teaches an MBA elective on this topic and consults and serves as an expert in litigation related to issues such as distribution, brand equity, and promotions. She has served as president of the INFORMS Society for Marketing Science, as an academic trustee for the Marketing Science Institute and AiMark, and as an associate editor for most of the major academic journals in marketing.