US Press

Vijay Govindarajan: An interview

Bob Morris
Wordpress.com, April 5, 2013

The new economics of global innovation

Kenny MacIver
I-CIO, August 9, 2012

Reverse Innovation

Laura Knoy
NHPR, June 21, 2012

“Reverse Innovation” in Emerging Markets: Q&A with Vijay Govindarajan

Sophie Woodrooffe
Sparksheet, June 4, 2012

To Get Ahead, Go in Reverse

CFO Staff
CFO, May 15, 2012

Lang & O’Leary Exchange

CBC News, May 7, 2012

Insights: Community Articles - Reverse Innovation

Staff
Critical Eye

Global Business - Reverse Innovation

BBC

Reverse Innovation and the Myth of Cannibalization

Vijay Govindarajan
Forbes, April 19, 2012

The Case for Frugal Thinking

Vijay Govindarajan
Bloomberg Businessweek, April 17, 2012

The Promise Of The $300 House And Other Reverse Innovations

Drake Baer
Fast Company, April 19, 2012

Reverse Innovation: A Conversation with Vijay Govindrajan

Gaurav Bhalla
GauravBhalla.com, April 18, 2012

8 Popular Products That Started in Poor Countries

Rick Newman
USNews.com, April 18, 2012

Milwaukee to host international startup event

Staff
BizTimes.com, April 12, 2012

Business Lessons From A Baby Elephant

David Zax
Fast Company, April 9, 2012

Forward in Reverse: How “Reverse Innovation” Helps Win Future Markets

GE Reports, April 10, 2012

Think about poor markets first, innovator advises

Cheryl Hill
Dallas News, April 4, 2012

Frugal Innovation

Tim Manners
Reveries.com, March 24, 2012

What a Poor Man’s Innovation Can Teach a Rich Country

An Phung
Bigthink.com, February 27, 2012

The House That Students Built

Emmanuelle Smith
Financial Times, February 2012

Reverse innovation and the emerging-market growth imperative

Chris Trimble
Ivey Business Journal, March/April 2012

A $300 House: Fact or fiction?

Peter Aronson
Housing Revolution, September 15, 2011

How to Build a Reverse Innovator

Vijay Govindarajan
Harvard Business Review, September 6, 2011

Should You Launch in Emerging Markets First?

Vijay Govindarajan
Harvard Business Review, August 22, 2011

The $300 House: Business Take Up The Challenge

Vijay Govindarajan
Harvard Business Review, July 18, 2011

Why US Telecom Companies Need to Get out of the Pipeline Business

Vijay Govindarajan and Jan Timothy Woodcock
ChiefExecutive.net, June 14, 2011

P&G, Levi’s, GE Innovate by Thinking in Reverse

Natalie Zmuda
Ad Age Global, June 13, 2011

How Mobile Phones Can Reverse Innovate Health Care

Vijay Govindarajan
Harvard Business Review, June 9, 2011

The $300 House: A Hands-on Approach to a Wicked Problem

Vijay Govindarajan
Harvard Business Review, June 7, 2011

The Emerging Market Demand for Smart Phones on Steroids

Vijay Govindarajan
Harvard Business Review, May 24, 2011

Patient Care in The Cloud, Reverse Innovation Filling Voids

Vijay Govindarajan
Harvard Business Review, May 16, 2011

A $300 Idea That Is Priceless

Staff
The Economist, April 2011

Reverse Innovating Automobile Testing

Vijay Govindarajan
Harvard Business Review, March 8, 2011

What Can Venture Capital Learn From Emerging Markets?

Vijay Govindarajan
Harvard Business Review, February 17, 2011

Reverse Innovation at Davos

Vijay Govindarajan
Harvard Business Review, February 4, 2011

Embedding Innovation in Leadership

Vijay Govindarajan and Susan Peters
BusinessWeek, February 1, 2011

GE Goes With What It Knows: Making Stuff

Steve Lohr
The New York Times, December 4, 2010

How U.S. Businesses Can Really Win in India

Vijay Govindarajan and Lew McCreary
Bloomberg Businessweek, November 16, 2010

A Telemedicine Innovation for the Poor That Should Open Eyes

Vijay Govindarajan
Harvard Business Review, November 9, 2010

Time for Reverse Innovation

Ann O'Dea
Business and Leadership, November 1, 2010

Marketplace Legacy: A Reverse Innovation Opportunity

Vijay Govindarajan
Harvard Business Review, October 13, 2010

An Indian Innovation Keeping Senior Citizens Safe

Vijay Govindarajan
Harvard Business Review, September 30, 2010

MediaTek’s Breakthrough Innovation

Vijay Govindarajan
Harvard Business Review, September 13, 2010

Could an Indian Hospital Help the U.S. Cut Healthcare Costs?

Vijay Govindarajan and V. Srinivasan
Harvard Business Review, July 23, 2010

Affordable School Lunches: Breakthrough Innovation, Measurable Impact

Vijay Govindarajan and Srikanth Srinivas
Harvard Business Review, July 12, 2010

Reverse Innovation in Action: Romanian Cars from a French Company On the German Autobahn

Vijay Govindarajan and Anna T. Dubiel
Harvard Business Review, May 21, 2010

Reverse Innovation Success in the Telecom Sector

Vijay Govindarajan and Atanu Ghosh
Harvard Business Review, May 12, 2010

What Poor Countries Can Teach Rich Ones About Healthcare

Vijay Govindarajan and S. Manikutty
Harvard Business Review, April 27, 2010

Microfinance, Mega Impact

Vijay Govindarajan
Harvard Business Review, March 16, 2010

How Haiti Is Helping America

Vijay Govindarajan
Harvard Business Review, March 5, 2010

Is Reverse Innovation Like Disruptive Innovation?

Vijay Govindarajan and Chris Trimble
Harvard Business Review, September 30, 2009