international press

Innovation will create low cost high-end products

R. Ravikanth Reddy
The Hindu, January 14, 2013

‘Reverse innovation’ can end inequalities

The Hans India, January 10, 2013

Reverse Innovation Case Study: GE Healthcare in the Heart of India

Vijay Govindarajan & Chris Trimble
The European Business Review, Sept/Oct 2012

Reverse Innovation

Peter Day

The wheel comes full circle

Komal Sharma, June 10, 2012

‘Reverse Innovation’ to define a new phase of globalization

Ariel Tung
China Daily USA, June 8, 2012

Why bad things happen to good ideas

STR Team
Business Standard, May 14, 2012

Turning the Tables

Indira Kannan
Business Standard, May 7, 2012

The Advantages of Being an Indian Corporate

Vijay Govindarajan
Forbes India Magazine, May 8, 2012

‘Jugaad has hurt India a lot’

Faisal Kidwai, April 19, 2012

Reverse innovation is not optional. It is oxygen

Vivek Kaul
Daily News & Analysis India, April 16, 2012

Jugaad has done more damage than good

Padmaparna Ghosh
Times of India - The Crest Edition, April 14, 2012

Innovation comes home to go global

Rupali Mukherjee
The Times of India, April 6, 2012

Inclusive Growth is the Way Forward

Business World, December 3, 2011

Innovation is the Key

Vijay Govindarajan
Business Today, September 13, 2011

$300 home is not just viable but also profitable

Sachin Dave
Hindustan Times, June 26, 2011

Nano home at $300? Mahindras tap Harvard dons

Sachin Dave
Hindustan Times, June 23, 2011

A Home in Mumbai for $300? Why Not, Says NRI

Kishore Rathod
DNA India, June 18, 2011

Vijay Govindarajan: Jugaad - A Model for Innovation

Vijay Govindarajan, June 1, 2011

Innovative Companies are Constantly Obsoleting Themselves

Vijay Govindarajan
Economic Times: Corporate Dossier, March 11, 2011

Products Built On Indian Innovations Flowing into World Markets

Kala Vijayraghavan
The Economic Times, December 2, 2010

Many More Companies Will Invest in Reverse Innovation in the Future

Sarika Malhotra, October 24, 2010