If you still think developing nations are slowly catching up with the rich world, both economically and technologically—think again. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing. And companies must pay attention if they want to survive in the future.
Developed nations, established firms, and the next generation of leaders and innovators must be just as curious about needs and opportunities in the developing world as they are about those in their own backyard. A whole host of CEOs, leaders and scholars agree—and have endorsed this book.