What Ruthless Innovators Can Learn from the New England Patriots

For 35 years, I have used the Three Box Solution framework in my work with corporations. This integration of current performance (Box 1) with selective forgetting of the past (Box 2) while creating the future (Box 3) is the foundation of my thinking and teaching about innovation and strategy. Most organizations focus almost completely on keeping their current business healthy (Box 1) rather than discarding no-longer-useful tools and policies (Box 2) or innovating for the future (Box 3). For that reason, I tend to disproportionately emphasize the work of Boxes 2 and 3 when discussing my framework; indeed, I see them as essential for creating future business. And yet the Box 1 performance engine also plays an important role in enabling and supporting Box 3 creation. The New England Patriots provide an excellent example of how to get Box 1 right.

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