How Disney Found Its Way Back to Creative Success

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. In this, Disney and Warner Brothers provide an instructive study in contrasts.

When Robert Iger, Disney chair and CEO, purchased Pixar for $7.4 billion ten years ago, some in the industry thought he was crazy. The Disney empire was rooted in animation, and its classic characters — Mickey and Minnie Mouse, Donald Duck, Goofy, the Disney princesses — are some of the best-known, and most beloved characters in the world. Yet Disney Animation needed some breakthrough ideas.

Read the entire post at Harvard Business Review>>