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vg@dartmouth.edu

VG personally handles all inquiries. The best way to reach him is his email address. Only as a backup, use VG’s cell phone: 603-289-0007.

Blog Entries in August 2022

The Next Great Digital Advantage, HBR Special Issue

HBR editors have selected my article “The Next Great Digital Advantage" to be included in their forthcoming Winter 2022 issue of Harvard Business Review Special Issue, a collection of articles from HBR’s archives on new marketing tools. Read the artice here.
Posted by: Vijay Govindarajan - 08/24/2022 at 09:16 am

Restoring Shareholder Confidence When Your Stock Is Down

Numerous well-known companies have seen a decline of 60% or more in their stock prices from their recent peaks, all within a span of one year. They include Netflix, the streaming service; PayPal, the online payment company; Moderna, the Covid-19 vaccine maker; Roku, the digital media player; Peloton, the internet-connected stationary bicycle maker; Uber and Lyft, the rideshare...
Posted by: Vijay Govindarajan - 08/09/2022 at 07:13 am

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