What Engineering a Reverse Innovation Looks Like
When a company investigates a new product opportunity, it is important to define the problem, and the requirements that will dictate a viable solution, independently from the company’s existing lines of similar products or preconceived ideas of what a solution should entail. This is especially true when businesses are considering entering emerging markets or aim to realize opportunities to create...
Posted by: Vijay Govindarajan - 11/04/2015 at 10:32 am