PhD, London Business School, 2017; MS, University of Texas at Austin, 2007; B.Tech, Indian Institute of Technology, 2006
Marketing, machine learning, statistics and econometrics, optimization
Professor Vana’s research focuses broadly on online marketing utilizing traditional statistical and econometric modeling methodology as well as the more recently developed machine learning tools. He empirically investigates questions related to online promotions and advertising, online platforms, and online reviews. His research includes work on how individual online reviews affect consumer purchase decisions, consumer response to online cashback promotions, consumer decision making in crowdfunding, and the effect of law enforcement busts on Darknet markets. Professor Vana teaches the core Analytics course and the Quantitative Digital Marketing elective in the MBA Program.