PhD, The University of Chicago, 1995; MBA, Cornell University, 1989; BS, Cornell University, 1984
Consumer behavior, decision-making, innovation, marketing, pricing
John was a professor of marketing at the Harvard Business School for 28 years. He joined the HBS Marketing Unit in 1995 after receiving his PhD at the University of Chicago in marketing and behavioral research. He taught extensively in the core MBA program, the doctoral program, and the executive-education program. Prior to receiving his PhD, John held management positions with Booz, Allen & Hamilton; Mobil Oil; and the New York Telephone Company.
Behavioral decision theory, pricing, product assortment, the marketing of innovation, new product adoption