Faculty Directory

Hanne Pico Larsen

Clinical Professor

Areas of Expertise

Marketing and Consumer Culture Theory (CCT)


TuckGO Global Insight Expeditions


MA and PhD, University of California, Berkeley, 2006; BA, University of Copenhagen, 1999


Professor Larsen earned her PhD in folklore researching tourism, themed space-making, and “Danishness” in the Danish-themed village of Solvang, California. She completed a postdoctoral fellowship conducting a project titled “Nordic Spaces in the North and North America.” And she is involved in several projects about storytelling as a tool to strengthen brand biographies, create value, and expand consumer experience with brands.