Hanne Pico Larsen
Clinical Professor
Areas of Expertise
Marketing and Consumer Culture Theory (CCT)
Courses
TuckGO Global Insight Expeditions
Clinical Professor
Marketing and Consumer Culture Theory (CCT)
TuckGO Global Insight Expeditions
MA and PhD, University of California, Berkeley, 2006; BA, University of Copenhagen, 1999
Professor Larsen earned her PhD in folklore researching tourism, themed space-making, and “Danishness” in the Danish-themed village of Solvang, California. She completed a postdoctoral fellowship conducting a project titled “Nordic Spaces in the North and North America.” And she is involved in several projects about storytelling as a tool to strengthen brand biographies, create value, and expand consumer experience with brands.